Indian Automobile Industry Analysis Essay

Today the automobile sector in India contributes 5% to the nation’s GDP, making it a prominent player in the economy. It will contribute around 19% of the Tax collection for financial year 2009-10. Following have been the features of Auto industry in the past financial year. The following tables and charts consist of the performance of Auto industry in past few years. Industry Aggregate (Rs in million)| | AMJ 10 (E)| Net Sales| 363904. 38| Change (%)| 39%| EBITDA| 64665. 22| Change (%)| 94%| Depreciation| 7303. 60| Interest| 3348. 58| Other Income| 7118. 93| PBT| 61131. 97|. Tax| 16645. 21| Effective tax rate| 27%| Reported PAT| 44486. 77| Change % (Reported PAT)| 92%| Market Cap (Rs in bn)| 1647. 17| Source: BSE India; Cygnus Research| Note: The aggregate consists of the following companies- Bajaj Auto, Ashok Leyland, Tata Motors, TVS Motors, Force Motors, Hero Honda, Escorts Ltd. , Eicher Motors, Maruti Udyog Limited, Punjab Tractors Limited, Mahindra & Mahindra, and Hindustan motors Source: QPAC Indian Automobile industry Apr-Jun 2010 INDIAN AUTOMOBILE INDUSTRY AND TRENDS Overview The auto industry in India is the ninth largest in the world. After Japan, South Korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles. Several Indian automobile manufacturers have spread their operations globally. Indian auto industry, which is currently growing at the pace of around 18 % per annum, has become a hot destination for global auto players like Volvo, General Motors and Ford. The Indian automobile industry is going through a phase of rapid change and high growth. With new projects coming up on a regular basis, the industry is undergoing technological change. The major players are expanding their plants and focusing on mass customization, mass production. Yearly-Analysis Year on year as the Indian population grows the requirement for the transportation will also grow, so it is clear that the industry demand is directly proportional to the population. Presently in India there are 100 people per vehicle while the figure in china is 82. Indian automotive industry is strong and productive sector for the economy growth. It gives nearly 5% of the employment to the country’s population. Continue improving quality results in exports of automobile and ancillary industry is boosting out the demand in oversees business. The Indian auto-players are expanding their presence in oversees market. In the last 5 years the foreign investment in this sector nearly doubled. Production Trend: The Indian automotive industry face a tough time during FY08 and its production were almost stagnated. From the early FY09, the industry started showing marginal growth in terms of production and reached to 14. 04m units till FY10. Due to the huge insist in the domestic market company’s sale nearly 88% of their total production in the country and rest 12% vehicles they export. Domestic and Exports sales trend: In terms of domestic sales the industry is showing positive approach from the last 3-years. During FY10 the industry domestic sales reached to 12. 29m units. The Indian exports are increasing gradually form the past 5-years and reached to 1. 80m units in FY10. Earlier the industry depended on the foreign auto parts, but due to the increase of the global players in the country and establishing the plants ended painless move to the Indian auto-players. INDUSTRY PERFORMANCE (YEARLY) Indian Automobile Industry Performance (Apr-Mar)| | Production| Domestic Sales| Exports| | 2009| 2010| %| 2009| 2010| %| 2009| 2010| %| Passenger vehicles (PVs)|. Passenger Cars| 1516967| 1926484| 27| 1220475| 1526787| 25| 331535| 441710| 33| UVs| 219498| 272848| 24| 225621| 272733| 21| 3034| 2823| -7| MPVs| 102128| 151908| 49| 106607| 150256| 41| 1160| 1613| 39| Total PV| 1838593| 2351240| 28| 1552703| 1949776| 26| 335729| 446146| 33| Commercial vehicles (CVs)| M&HCVs| | | | | | | Passenger Carriers| 40995| 46026| 12| 34892| 43081| 24| 7456| 6069| -19| Goods Carriers| 151288| 204145| 35| 148603| 201977| 36| 9363| 14354| 53| Total M&HCVs| 192283| 250171| 30| 183495| 245058| 34| 16819| 20423| 21| LCVs| | | | | | |. Passenger Carriers| 28635| 34751| 21| 26952| 34421| 28| 5426| 2708| -50| Goods Carriers| 195952| 281686| 44| 173747| 251916| 45| 20380| 21876| 7| Total LCVs| 224587| 316437| 41| 200699| 286337| 43| 25806| 24584| -5| Total CVs| 416870| 566608| 36| 384194| 531395| 38| 42625| 45007| 6| 3-wheelers| Goods Carriers| 417434| 530203| 27| 268463| 349662| 30| 146914| 172505| 17| Total 3-Wheelers| 79586| 88890| 12| 81264| 90706| 12| 1152| 777| -33| Grand total| 497020| 619093| 25| 349727| 440368| 26| 148066| 173282| 17| 2-Wheelers|. Scooter| 1161276| 1494409| 29| 1148007| 1462507| 27| 25816| 30125| 17| Motorcycles| 6798118| 8444852| 24| 5831953| 7341139| 26| 971018| 1103104| 14| Mopeds| 436219| 571070| 31| 431214| 564584| 31| 7300| 6905| -5| Electric Two Wheel| 24179| 2558| -89| 26445| 3001| -89| 40| 50| -| Total 2-Wheelers| 8419792| 10512889| 25| 7437619| 9371231| 26| 1004174| 1140184| 14| Grand Total| 11172275| 14049830| 26| 9724243| 12292770| 26| 1530594| 1804619| 18| source: SIAM; Cygnus Research| Demand-supply mismatch: The new capacity addition till 2012, may anticipate a demand and supply mismatch in the short term. Demand is only expected to grow by 10-12% every year. In 2009-10 the domestic auto industry was utilizing 80-85% of its capacity, but this may drop to 65% by 2012. India may be in a similar position in 2012 as the global auto industry is in right now. The global capacity utilization in 2009-10 was around 65%, down from 80% in 2008-09. In the near future it is expected that the mismatch is going to see between Demand and Supply. Capacity addition: Accoding to Fitch Ratings, by 2012, the existing players in the market are expected to add 0. 9m units to the 2. 6m units’ capacity of the passenger vehicle segment and 0.6m units to the 0. 75m units’ capacity of the commercial vehicle segment. Meanwhile, global automakers who currently only assemble in India, are expected to set up production units, in order to be more competitive with local players. Quarterly-Analysis Production Trend During AMJ10, the segmental market size of 2-wheeler stood at 77%, followed by Passenger vehicles at 16% and then followed by 3-wheelers at 4%. In this quarter the total industry production increased by 33. 27 to 4. 09m units from 3. 06m units in the previous year same period. The commercial vehicle segment production has increased by 57. 11% to 0.16m units and recorded top among the segments. Sales and Exports Trend From the past two years the sale of the vehicles are increasing during this quarter due to the domestic demand made by the festive season and the exports are declining. In terms of sales commercial vehicles sales had increased by 55% during AMJ10 and stood in top against AMJ09. Passenger vehicle sales increased by 33% next to Commercial Vehicles and stood at 0. 55m units followed by 2 and 3-wheelers. The total Indian automobile exports during AMJ10 increased by 59. 30% to 0. 58m units against 0. 36m units. The 3-wheeler segment stood in top in- terms of exports by 150. 33% increase followed by C. V and P. V. SEGMENTAL ANALYSIS OF THE INDUSTRY (QUARTERLY) Automobile Sales Performance in AMJ (in terms of Volume)| I PASSENGER VEHICLES| | AMJ’09| AMJ’10| % change| A. Passenger Cars| 324,985| 433,641| 33%| B. UVs| 60,969| 76,432| 25%| C. MPVs| 31,965| 44,493| 39%| TOTAL (A+B+C)| 417,919| 554,566| 33%| II. COMMERCIAL VEHICLES (CVs)| M&HCVs| | | | A. Passenger Carriers| 7,482| 11,574| 55%| B. Goods Carriers| 31,408| 59,642| 90%| TOTAL (A+B)| 38,890| 71,216| 83%| LCVs| | | | A. Passenger Carriers| 9,601| 11,566| 20%| B. Goods Carriers| 48,376| 67,095| 39%| TOTAL (A+B)| 57,977| 78,661| 36%|. TOTAL COMMERCIAL VEHICLES (CVs)| 96,867| 149,877| 55%| III. THREE WHEELERS| A. passenger carrier| 72,339| 84,298| 17%| B. goods carrier| 18,963| 20,855| 10%| TOTAL (A+B)| 91,302| 105,153| 15%| IV TWO WHEELERS| A. scooters| 317,400| 470,323| 48%| B. motor cycles| 1,689,716| 2,097,415| 24%| C. mopeds| 128,738| 157,588| 22%| TOTAL (A+B+C+D)| 2,135,854| 2,725,326| 28%| Total volume (units)| 2,741,942| 3,534,922| 29%| Source: SIAM; Cygnus Research| SEGMENTAL PERFORMANCE Two-wheelers Note: Demand is expected on the base of country population bases and the base year is taken as 2000 for projections. The Indian 2-wheeler industry has reported a 26% (Y-o-Y) growth in FY10 with sales at 9. 37m units as against 7. 43m units sold in FY09. On the exports front, the 2-wheeler industry with 1. 14m shipments in FY10 posted a growth of 14% (Y-o-Y). Hero Honda Motors Ltd. (HHML), the world’s largest two wheeler manufacturer continued to dominate the total 2-wheeler industry with a market share of 48. 10%. In the motorcycle segment, the domestic sales grew 26% (Y-o-Y) to 7. 34m units while the exports grew 14% (Y-o-Y) to 1. 10m shipments in FY10. Hero Honda dominated the motorcycle space with a market share of 44% followed by Bajaj Auto (21%) and TVS Motors (15%). Market Penetration The two-wheeler industry is growing at a good phase in the country and expected a presence of 92 per every 1000 people at the end of 2010. The segment expects huge demand in the next 5 years. The industry is expected to sell nearly 26. 56m units till 2015. The segment is expected to face a tough time in 2011, due to the heavy compilation by the low cast cars and the alternative electronic vehicles. From 2012 the segment is expected to grow at the CAGR of 19% till 2015. Segment Boosters. New launches, coupled with low base and festive (marriage) season, helped the 2- wheeler industry post an impressive volumes growth for the month of May 2010. While the low base helped Bajaj Auto Ltd. (BAL) posts a growth of 62% (Y-o-Y) in total sales over the same month of the last fiscal. Three Wheelers The 3-wheeler industry posted an impressive growth of 26% (Y-o-Y) to 0. 44m units in FY10 as against 0. 34m units sold in the last fiscal. On the exports front, the 3-wheeler industry reported 17% (Y-o-Y) growth with 0. 17m units shipments in FY10. The passenger carrier segment reported higher growth in the domestic market at 0. 34m units 30% (Y-o-Y), while the goods carrier segment posted a 12% (Y-o-Y) growth for FY10. On the exports front, the passenger carrier segment posted a 17% (Y-o-Y) growth with 0. 17m unit shipments, while the goods segment posted a 33% (Y-o-Y) decline with exports of 777 units in FY10. Market share and players performance: Piaggio Vehicles continued to dominate the 3-wheeler industry with a market share of 41% followed by Bajaj Auto (35%) and Mahindra & Mahindra (11%). In this 3-wheeler segment 81% sub-segment is captured by Passenger carriers, which is primarily for the rural people moving long distances. The remaining 19% is covered by cargo or goods carriers; there are the versatile vehicles suitable for both intra and inter-city transport. Segment Boosters In suburban and rural areas 3-wheelers are primarily used as substitutes for buses. They thrive because of very poor public transport and on shorter trip distances. Some of the opportunities of this segment are; the inability of state government to provide the required number of buses, lack of political will to privatize public transport and free up fares. Increasing number of 3-wheelers on these routeswill bring download availability form 10-12% to 6-8%, people for 80% of the trips. PRINCIPLE APPLICATION OF 3-WHEELERS| Segments| Primary uses| Fuel used| Forecasted 3-yearsCAGR| In-city| Home-Office,Home-shopping,Schoolchildren, Home-Railways or Air port. | Petrol/LPG/CNG| 10%| Rural| Stage coach| Diesel| 11%| Cargo| Wholesaler to retailerRetailer to end user distribution| Diesel/CNG| -6%| Growth drivers and Indian in the world automobile industry (2010) Growth Drivers of Indian Auto Market| India in world production| ? Rising industrial and agricultural output? Rising per capita income? Favourable demographic distribution with rising working population and middle class? Urbanisation? Increasing disposable incomes in rural agri-sector? Availability of a variety of vehicle models meeting diverse needs and preferences? Greater affordability of vehicles? Easy finance schemes? Favourable government policies? Robust production| ? Well-developed, globally competitive auto ancillaryindustry? Established automobile testing and R&D centers? Among one of the lowest cost producers of steel in the world? World’ssecondlargestmanufactureroftwo wheeler? Fifthlargestmanufacturerofcommercial vehicles? Largest manufacturers of tractors in the world? Fourth largest passenger car market in Asia? India is the second largest two-wheeler market in the world.? 11th largest passenger car market in the world? Expectedtobetheseventhlargestauto industry by 2016| Inter- firm Comparison: Two – Wheelers Operational Performance The sales figure of Hero Honda is estimated to increase by 33. 73% in revenue terms from Rs3824. 40m in AMJ09 to Rs51116. 77m in AMJ10. Hero Honda scooter segment, pleasure sales have been growing at an average of 16000 units per month, it also crossed its land mark of 4. 5m unit sales for FY10. Bajaj Auto is estimated to show a sharp increase in sales figure by 33% from Rs 233384. 70m in AMJ09 to Rs31230. 88m in AMJ10, this has been led by its two game changing brands, Pulsar and Discover, with clocked robust volumes. TVS Motors is estimated to show an increase of 34% in sales from Rs9886. 97m in AMJ09 to Rs13254. 32m in AMJ10. Its scooter and motorcycle segment sales grew by 24% and 15% respectively; exports were increased by 22% to 20067 units during May. The newly launched TVS Jive and the TVS Wego have supported better volume growth for the month of March. Two-Wheeler Rs (m)| | AMJ 09 (A)| AMJ 10 (E)| Growth| Bajaj Auto| 23384. 70| 31230. 88| 33. 55| Hero Honda| 38224. 40| 51116. 77| 33. 73| TVS| 9886. 97| 13254. 32| 34. 06| Source: BSE India; Cygnus Research| Financial Performance The overall sale of all the companies is expected to rise. In case of TVS Motors OPM will improve mainly due to reduction in other expenses and raw material cost. The operational performance of Hero Honda has also improved and is directly reflected in its OPM and NPM growth which has increased by 837bps and 486bps respectively. Bajaj Autos OPM and NPM have been increased by 94bps and 170 bps points respectively. Overall in terms Hero Honda stood in top position in terms of operational and financial performance. | Bajaj Auto| Hero Honda| TVS| | AMJ 09 (A)| AMJ 10 (E)| AMJ 09 (A)| AMJ 10 (E)| AMJ 09 (A)| AMJ 10 (E)| Net sales| 23384. 70| 31230. 88| 38224. 40| 51116. 77| 9886. 97| 13254. 32| NPM (%)| 12. 55| 14. 25| 13. 08| 17. 95| 1. 84| 2. 85| OPM (%)| 18. 45| 19. 38| 17. 01| 25. 38| 6. 33| 6. 01| Source: BSE India; Cygnus Research| Cost Structure Analysis Cost Structure (as % of Net sales) AMJ09 Vs AMJ10| Company| Hero Honda| Bajaj Auto| TVS Motors| Industry| Year| 09| 10| 09| 10| 09| 10| 09| 10| (Increase)/Decrease in Stock| 0. 33| -2. 33| 2. 04| 1. 34| 3. 15| 4. 49| -0. 74| 0. 68| Consumption of raw materials| 67. 42| 62. 86| 60. 60| 64. 04| 67. 61| 60. 50| 65. 91| 62. 41| Purchase in stock in trade| 0. 00| 0. 00| 3. 51| 3. 67| 1. 62| 1. 88| 4. 44| 5. 55| Staff cost| 3. 62| 2. 76| 4. 83| 2. 98| 5. 29| 4. 87| 5. 34| 3. 86| Other expenditure| 11. 62| 11. 32| 10. 57| 8. 59| 15. 99| 22. 26| 12. 33| 9. 73| Depreciation| 1. 19| 0. 86| 1. 41| 0. 12| 2. 57| 1. 89| 2. 63| 2. 01| Interest & Financial Charges| -0. 14| -0. 10| 0. 26| 0. 00| 1. 73| 0. 91| 1. 25| 0. 92| Tax| 3. 99| 7. 69| 5. 22| 6. 11| 0. 19| 0. 76| 2. 62| 4. 57| Source: BSE India; Cygnus Research|. Raw material cost forms the major chunk of cost for two-wheeler companies followed by other expenditure, staff cost. In terms of raw material, staff cost and other expenses the performance of Bajaj is better compared to its peers. Overall, Bajaj auto is efficient from operational point of view. It has declined its overall cost structure by 159 bps to 86. 84% from 88. 44% as the percentage of sales during AMJ09. Porter Five Forces model Here is the analysis of Auto Industry with help of the porter’s five forced model. This is common for auto industry in India. Supply | Some amount of excess capacity.while India would be capable of producing 5. 4 m cars a year by 2014, domestic demand is likely to edge up to between 3. 5 and 4. 8 m units. | Demand | Largely cyclical in nature and dependent upon economic growth and per capita income. Seasonality is also a vital factor. | Barriers to entry | High capital costs, technology, distribution network, and availability of auto components. | Bargaining power of suppliers | Low, due to stiff competition. | Bargaining power of customers | Very high, due to availability of options. | Competition | High. Expected to increase even further. | Now if we make the five-force model for two wheelers:

Rana Shoaib Essay

Rapid change in prices of fuel and gas increase the production cost, which directly effect the buying power of consumer. ? Political instability and shortage of gas affecting the organization, production capacity depends upon the availability of gas. †¢? Heavy duties on import of machinery results in low efficiency. Economical Factors: †¢? Playing role in economic development by providing hundreds of jobs. †¢? Loses a huge amount of raw material while mining due to poor economical infrastructure. †¢? Government does not pay much attention on the development of the industry , which really affects the efficiency of Tiles industry. In Pakistan demographic factors like income level of people is increasing. †¢? Construction increase due to increase in population which also results in the increase in demand of tiles in the country. †¢? Living standard is increasing due to decorative and innovative styles of tiles. Technological Factors: †¢? Master Tiles use Italian manufacturing plant for producing good quality products at affordable prices. †¢? Master Tiles use latest technological to produce more innovative products efficiently and effectively. †¢? Master Tiles is using latest means of communication to communicate with customer to keep them up to date. The PESTEL Framework Environment: †¢? To minimize to effect of harmful gases Master Tiles is using environment friendly production plant equipped with latest technology. †¢? Master Tiles claims that they do not pollute the environment during the manufacturing process of the tiles. †¢? The wastage is managed in sophisticated manner that it does not pollute the environment. Legal: †¢? Master Tiles is the first tile manufacturer in Pakistan, which submits the application to National Tariff Commission against the dumping of Chinese tiles manufacturers. †¢? It strictly follows Health and Safety Laws, they protect the health of their employees; integrate labour protection into operating structures and processes. Competitors & Market ? Sonex ? National Tiles ? Imported Brands These are the major competitors of Master Tiles in local market but they are far behind because of production capacity and product quality. No doubt tiles industry is growing because of increase in living standards, and Tile market has opportunities to attract new investments and expansion in the running business. Porter’s Five Forces Threat of New Entrants: Customer Power: The entry barriers in this industry are low, There are few manufacturers of tile in so there is always threat of new entrance. the industry, Tiles are imported here due This industry has a growing potential in to this the bargaining power of future, which makes it an customer is high. Moreover attractive industry to the cheap substitute Degree of Rivalry start business are also available Few manufacturers of tiles, So in the market. degree of Rivalry is not high. There is huge demand for tiles in the market. Supplier Power: Threats of substitutes: fast growth in the market There are a number of If the prices of raw decrease the level of degree the suppliers in the material increases or the rivalry. industry, Master Tiles tax rates increase people does not dependent on automatically will switch single supplier, so the to marble tiles or chips bargaining power of floors and threats of supplier is low. substitute will increase. SWOT Analysis Strengths: Master Tiles have state of the art production plant. It can produce more that 25000 Sq. / meter per day. They have a big distribution network all over the Pakistan. Weaknesses: Master tiles is that networking system because there whole internal communication based on networking. The maintenance and repairing of its manufacturing plant. Opportunity: The growing rate of construction, which increases the demand for tiles. Government imposed anti dumping duties on Chinese Tiles, which restrict Chinese manufacturers to export the tiles in Pakistani market with low prices. Threats: Low entry barrier in the industry. Huge amount of tiles supply from unorganized local manufacturers. This is a threat for reduction in market share of Master Tiles. Boston Consulting Group (BCG) Matrix Threshold Competences Best Quality Ceramic and Granite tiles Provide a number of Series and Sizes of tiles Capabilities for competitive Advantage Threshold Capabilities Unique Resources Tangible: State of the Art Production Plant Intangible: Innovative and Creative Worker Core Competences Texture Designs Strategic Business Units (SBU) A strategic business unit (SBU) is a part of an organization for which there is a distinct external market for goods or services that is different from another SBU. Currently Master Tiles is operating with two SBU’s on the basis of Capability based Criteria, we can identity those as distribution channels. The following diagram illustrate the concept: Distributor Retailer Customers Master Tiles Retailer Customers Strategy Clock Strategic Clock Price Based Strategy (Rout 1,2): Ceramic Tile Series Wall/Floor: Special (SP) (8*10) (8*12) is sing low price strategy because its perceived benefits are low. 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Pre-modernism and visuals from Harry Potter - Research Paper Example The essay "Premodernism - Epic Harry Potter Tribute" analyzes video "Epic Harry Potter Tribute" in the context of postmodernism. The video is created by Barney Barnicle. It starts with the depiction of the Diagon Alley with all its magic – plenty of wizards, owls and all the atmosphere. Then all fades out to show the Great Hall just after. There are many candles in the air that shed light on the multitude of magicians sitting; it is the first time Harry and his friends are in Hogwarts. Then other locations, the corridor and the Gringotts bank inside – its hidden hall, located deeply under the ground with its great poster and famous statues. Transformed heroes meet bad people, including Dolores Ambridge. The next shot show the joint photo of the members of Order of Phoenix; it provides closer view to show Harry’s parents and his godfather Sirius Blake, Remus Lupin and the betrayer Peter Pettigrew. Further the viewer may see the gathering of the Dumbledore’s Army – which is a kind of direct consequence from the Order of Phoenix. First we see the leaders, Harry is in the middle, of course. Then there are other people shown; Cho Chang is in the focus of attention – she was the first love of Harry Potter. Then we see Tom Riddle’s appearance – and his Voldemort attraction. The diary, bright artifact of the second film about the Chamber of Secrets is shown with the first message from Tom Riddle to Harry Potter. After that we see horcruxes and the voice speaks about their importance.

Coca olas Response to Changing Market Conditions Essay

Coca olas Response to Changing Market Conditions - Essay Example While Coca Cola was focusing too much on carbonated drinks, PepsiCo was responding to market changes in two important ways. To begin with, Pepsi chose diversification as its strategy to increase its customer base. By this time, they had already realised that they would be better access a bigger part of the market by offering complimenting products such as energy bars and other snack foods. Meeting emerging consumer concerns PepsiCo also realised one important thing about consumer needs. As people started to be more concerned about the health issues caused by cola drinks, PepsiCo was quick to launch healthy products such as diet code and other non-sugary products. This was a very good way to access the segment of the market which was tied in people who could not use the normal carbonated beverages. At the same time, the number of people with health issues such as diabetes was becoming very high and this made it possible to have a big market share for non-sugary beverages. Pepsis was q uick to respond to this rising marketing needs. Yet, at such a time when non carbonated drinks were becoming favourite for so many people who were either concerned about the health impacts of carbonated drinks or whose health issues could not allow them to use the same, Coca cola, under the leadership of Goizueta, continued to focus on its cola drinks. Roberto Goizueta believed that being able to efficiently produce carbonated drinks was the strategy that would help the firm to have a permanent grip on the market. This was both right and wrong. This is because although low production costs are a good strategy, they can only be helpful to a business if they are geared towards the right direction. In other words, Coca cola’s low cost strategies were good but were focused on the wrong product. This is a time when Coca cola should have been focusing on looking at how it could have been able to introduce new products which would fit the new and emerging consumer needs. This made C oca cola to remain behind PepsiCo and therefore giving PepsiCo the upper hand in the market. Coca cola not only failed to diversify like PepsiCo had done, but is also failed to consider new market needs. Q2 Coca Cola Coca Cola’s marketing orientation is geared towards affecting the way the buyer thinks about the product. A closer look at the way in which Coca Cola manages its marketing in the times of Goizueta indicates that Coca cola is not customer oriented. This is seen as the old-school marketing in which organisations did not look too much into what the customer wanted but rather only focused on developing a product and the presenting it to the consumer (Ireland, Hoskisson and Hitt 2010). In this regard, it means that Coca Cola only focused on producing the products which they thought best for customers and then delivering this product. In such an arrangement, marketing is done by massive branding campaigns which would be geared towards making the customer to believe tha t the product is best for them (Kenny 2009). This is what coca cola had used for a long time leading it to become the number one brand in the world. Coca Cola also seems to focus on specialising rather than diversification. In this regard, especially under the leadership of the charismatic leader Goizueta, Coca Cola focused too much on its main product which was its cash cow. In fact, Coca Cola’s diversification was only as a reaction to PepsiCo’s market success brought by PepsiCo’s diversification strategy. PepsiCo PepsiCo on the other hand had a different marketing orientation. Towards the end of the 20th century, PepsiCo seemed to have realised that aligning the business strategy to the needs of the customer was the next big thing. Unlike Coca Cola, PepsiCo started focusing on looki

Customer Decision Making and Brand Personality Essay

Customer Decision Making and Brand Personality - Essay Example Branding is done for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great brand also confirms the viability of a product and the company that presents the brand and also connects the target market with the product emotionally. A good brand also motivates buyers and gives them more reasons to identify with the product has made specifically for them. Wanting cannot be done in isolation without understanding the needs and desires of the customers. A brand should therefore integrate the emotions and desires of potential clients with the identity of the product to increase the magnitude of the product (Schiffman et al, 2011). Brand Personality Brand personality is described as a set of human features that can be identified in a product, good or service that is available in the market; it is a feature that customers and potential clients can easily relate with due to its consistent traits and features. Br and personality is considered as a value added trait that makes a good more visible and imposed to the clients. A product with good brand personality has the ability to excite, is competent, sincere, rugged and sophisticated. A customer feels free to buy a product whose traits and characters can be related to their own behaviors and lifestyle. A carefree, youthful, elegant, rough, and thoughtful personality identifies easily with a product that has the same pool of features. The market is like a crowded room full of different products shouting to be seen and recognized by the buyers or potential clients. A good brand personality stands out in a crowded market and does this without standing or being more conspicuous. The brand trait and personality alone is enough to make all the customers recognize it and make an effort towards buying it. Great brands are believed to go beyond â€Å"transactional loyalty† which is the negotiated sales and frequency points to create a real con nection that can create emotional royalty (Schiffman et al, 2011). Before a customer can understand and recognize a brand, there is need for the marketer to understand his/her brand personality. The marketer and the organization must put itself in the shoes of the customer by first analyzing the impact that the brand may create. An organization must therefore identify an object, personality or even animal that they feel suits their image or the image of their product. For example, which car brand or animal does an organization feel it can be associated with? Can the analogy of a convertible or a Volvo, or even a lion or a given sport or movie celebrity fit into the services they offer? (Sung, 2010) Understanding a brand personality is like taking a look at the mirror to see what your reflection looks like in your face and in the face of the customers. Clarity and confidence in a brand personality is also essential for organizations and marketers for it enable them to identify the st rengths and weaknesses of the brand (Russell and Emily, 2011). Implementing a brand personality is an important aspect of marketing as it requires in depth analysis of the nature and impact of that the brand may create. Implementing a brand personality require the complete adopting of three steps which are attributed to the strength and ability of a brand to impress.

An Analysis on Alfred Hitchcock and His Film Psycho Essay Example for Free

An Analysis on Alfred Hitchcock and His Film Psycho Essay In the â€Å"shower scene† in Alfred Hitchcock’s movie, the amount of blood that flowed can be considered in contemporary times as nothing short of artistry or a sense of tastefulness in the viewer’s understanding. However, during the 1960’s, the â€Å"shower scene† is considered unreasonable or gratuitous, giving the scene the impression that it depicts too much unsolicited violence. For those who look upon the â€Å"shower scene† as one of Hitchcock’s attempt of revolutionizing films, the scene can be treated as one that reflects the perception of the time in which the film was conceived. Apparently, the â€Å"shower scene† amongst the number of hair-raising scenes in the film further reflects the 1960s social upheaval that grew in the west, including the United States. Another violent scene in the movie is the one that showed Detective Milton Arbogast being slashed to a bloody death after he was pushed off from the height of the stairs. The murder of the private detective in the movie Psycho, as well as the â€Å"shower scene†, can be taken to mean as two of the social upheavals that burst in the 1960s American society, revolutionizing the way in which movie scenes are crafted especially the way in which they portray violence, sexuality, and language. Hitchcock generally worked and directed movies that fall under the thriller genre by imprinting upon formulaic movies his famed idiosyncratic touches. The manner in which Hitchcock worked as a crucial part of the filmmaking process largely contributed in â€Å"propelling him to the status of an auteur†. Hitchcock even â€Å"ordered and manipulated the shade of blonde he was looking for in Grace Kellys hair† in one of the films (Martin Wikstrom, 2001, p. 20). What enabled Hitchcock to â€Å"cut in the camera† is his attitude of working out the details of the film in advance, which eventually corresponds to the unswervingly stumpy ratio of film really utilized in the finishing cut to the film shot during the entire shoot. Having worked out everything in advance, he worked quickly and economically. A minimal set of editing was the result of his working attitude, hence the term â€Å"cutting in the camera. † The fact that Hitchcock planned every detail in advance oftentimes led to bore him during the actual shooting of the film. To fend off languor in the course of the actual filming progression, he would customarily commence labor on the storyboards for his coming film project (Martin Wikstrom, 2001, p. 21). â€Å"When all the interesting film-makers—those who were referred to as auteurs by the Cahiers du Cinema in 1955, before the term was distorted—concealed themselves behind various characters in their movies. Alfred Hitchcock achieved a real tour de force† that established his status further as an auteur (Ray, 2001, p. 38). Hitchcock’s most popular films include Vertigo, Psycho, Rear Window, and The Birds which reflected his story telling methods and skills which were renowned for their witty plots, intelligent dialogues and the fusion of mystery and murder. With this respect, Hitchcock’s name became commonly attributed to the thriller genre as he created revolutions in that aspect of filmmaking. Part of the reason to this, apart from the fact that it was the genre he centrally focused on, is his skill which he exhibits during the course of the film which can be observed in his treatment of the subject in line with the shots he utilizes and on how he is able to fuse them altogether (Truffaut Scott, 2003, p. 346). One illustration to this is shown in one of his famed screen moments. The terrifying shower scene in the film Psycho featured 70 unique shots in just a matter of 1 minute. The numbers of shots were combined altogether in such a manner that one will find a difficult time seeking the distinction between the montage and the mise-en-scene (Nickens, 1995, p. 110). A considerable number of movies made by Hitchcock contained fleeting cameo appearances by the director himself such as a Hitchcock being seen for a brief period boarding a bus, standing in an apartment across the length of a courtyard, appearing in photographs in the scenes, or by simply crossing in front of an edifice. This seemingly playful act eventually became labeled as one of the Hitchcock signatures in films. Further, Hitchcock himself would carry a musical instrument in one of the scenes in the film as a recurring theme (Martin Wikstrom, 2001, p. 23). The fact that these varied elements are included in the movies of Hitchcock signifies the fact that Hitchcock had a very huge role in the filmmaking process and that this monumental role extends his personality right into the theme of the movie. Since film producers have a significant trust on Hitchcock, he was able to freely include these elements either in a subtle or in an obvious manner. The constant inclusion of these personal elements in the many movies of Hitchcock eventually molded an image uniquely his own. Hence, it became inevitable that the movies highlighting these elements were immediately attributed to Hitchcock thereby creating the director-image of Hitchcock as an auteur (Sarris, 2002, p. 29). Considering all of the characteristics of Hitchcock, his crucial role in the movies he created, the inclusion of the elements in the movies which reflect his personality and lifestyle as well as the role of the scholars in carefully assessing his impact of his personal touches in the movies, it can be said that Hitchcock indeed is an auteur in the strictest sense of the word. Although arguments can be raised against the role of the director as an auteur in the filming of the movies, it remains a fact that Hitchcock had an immense weight of participation prior to, during , and even after the filmmaking process. Part of the arguments against it is the claim that several other factors must also be considered and the merit should not solely belong to the director. As with the case of the seemingly lesser roles in the movies, the collective efforts of all the participants excluding the participation of the director when combined altogether essentially posits a substantial bearing in the creation of the film. In conclusion, the factors which are attributed to the delegation of the status of an auteur to Hitchcock should not be looked upon as a means to ignore the relative importance of the role of the rest of the crew involved in film production. Rather, the role of Hitchcock as an auteur should be noted as a form of a proper authority in guiding the direction of the film. On the other hand, the distinction between an auteur and the other roles in the film production should be taken as an informal relationship which defines the structure of the outcome of the movie. This is the point where Hitchcock himself leads the way not only as a director but also as the auteur. Not surprisingly, Alfred Hitchcock techniques are indeed innovative during his life where a considerable number of his films manifested his ingenuity in the film industry. Especially in his film Psycho, Hitchcock’s style in directing the film is manifested through his fitting use of musical scores and backgrounds in the proper timing and scene. His approach in Psycho manifest the fact that Hitchcock is only one of the few who was able to reshape the film industry and contribute significantly to its quality and style. References Martin, G. , Wikstrom, P. (2001). Alfred Hitchcock and the Golden Days of Radio. In The Alfred Hitchcock Presents Companion (1st ed. , pp. 20-23): O T R Pub. Nickens, C. (1995).Psycho: Behind the Scenes of the Classic Thriller (1st ed. ): Harmony. Ray, R. B. (2001). The Bordwell Regime and the Stakes of Knowledge. In How a Film Theory Got Lost and Other Mysteries in Cultural Studies (pp. 38-39). Indiana: Indiana University Press. Sarris, A. (2002). The Auteur Theory Revisited. In V. W. Wexman (Ed. ), Film and Authorship (pp. 27-29). New Jersey: Rutgers University Press. Truffaut, F. , Scott, H. Hitchcocks Final Years. In 2003 (Ed. ), The Definitive Study of Alfred Hitchcock (Revised ed. , pp. 346). New York: Gallimard.

Wii Mote Materials And Design Methodology Information Technology Essay

Wii Mote Materials And Design Methodology Information Technology Essay The Wii is a home video game console released by Nintendo. As a seventh generation console, the Wii primarily competes with Microsofts Xbox 360 and Sonys PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others. As of March 2010, the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales and in December 2009 broke the record for best-selling console in a single month in the United States. A distinguishing feature of the console is its wireless controller, the Wii Remote, which can be used as a handheld pointing device and detects movement in three dimensions. Another distinctive feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode. The Wii is Nintendos fifth home console, the direct successor to the Nintendo GameCube, and able to play all official GameCube games. Nintendo first spoke of the console at the 2004 press conference and later unveiled the system at the 2005. Nintendo CEO Satoru Iwata revealed a prototype of the controller at the September 2005 at Tokyo Game Show. At 2006, the console won the first of several awards. By December 8, 2006, it had completed its launch in four key markets. The company has given many reasons for this choice of name since the announcement however, the best known is: Wii sounds like we, which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion and no need to abbreviate. NEMS (Nano Electro Mechanical Systems) is being pitched as the eventual successor to the MEMS (Micro Electro Mechanical Systems) motion sensing tech used by Nintendo in Wii MotionPlus. The latest NEMS breakthrough comes courtesy of a bunch of researchers at TU Delft in The Netherlands, who have succeeded in measuring the influence of a single electron on a vibrating carbon nanotube. Wii Remote The Wii Remote is the primary  controller  for the console. It uses a combination of built in  accelerometers  and  infrared  detection to sense its position in  3D  space when pointed at the  LEDs  within the  Sensor Bar. This design allows users to control the game using physical gestures as well as traditional button presses. The controller connects to the console using  Bluetooth  and features  rumble  as well as an internal speaker. The Wii Remote can connect to expansion devices through a  proprietary  port at the base of the controller. The  Wii Motion Plus  was announced as a device that connects to the Wii Remote to supplement the accelerometer and Sensor Bar capabilities and enable actions to be rendered identically on the screen in real time. Nintendo also revealed the  Wii Vitality Sensor, a fingertip  pulse oximeter  sensor that connects through the Wii Remote.Nintendo-Wii.jpg Ultra-sensitive motion gaming The scientists, from the Kavli Institute for Nanoscience at TU Delft, have published their latest findings in the journal  Science. The experiments in the project took place in a cooled environment close to absolute zero and involved a suspended vibrating carbon nanotube, comparable to an ultra small violin string which starts to vibrate at a certain frequency as a result of a surrounding alternating electric field. The number of electrons allowed on the nanotube causes very slight changes in the vibration behavior of the tube. Thus the frequency at which the nanotube vibrates shifts very slightly each time an electron is added. The scientists have succeeded in charting the influence of the presence of just a single electron. The research is vital to the development of NEMS (Nano Electro Mechanical Systems) such as ultra small switches and measuring instruments, with applications of the technology including ultra sensitive motion controllers for games companies. Testing Accelerometer The test device is surface micromachine, force balanced three axis accelerometer with integrated CMOS circuitry. Each of the three accelerometers comprises a proof mass, proof mass suspension, capacitive pickoff mechanism, electronic servo loop, and signal digitizer. Each of the three proof masses is constrained to move in a single dimension orthogonal to the other two thus providing the input accelerations sensing along three mutually orthogonal axes, X, Y and Z. The X and Y axis accelerometers were implemented using a comb structure in which the fingers of a compliant comb are interdigital with fixed comb fingers to provide an output differential signal from the capacitive coupling between individual fingers. The Y axis comb structure is about half the mass of the X axis. The Z axis accelerometer is implemented differently with a hinged plate as a proof mass. The proof mass forms a capacitor with the ground plane polysilicon structure of the device. A fixed reference capacitor plate was designed into the Z axis channel to provide a differential output in conjunction with the moveable plate. The accelerometer die is shown below.untitled.bmp . The electrical output of an accelerometer channel is a pulse train. The acceleration sensed by the device is contained in the pulse density of the output pulses. By design an output or bias frequency is present even at zero input acceleration. The scale factor or density of output pulses per unit time per unit acceleration input is a function of the device clock frequency. Stability of the clock for the accelerometer directly affects accelerometer performance therefore maintaining good clock stability is essential for measuring accelerometer capability. Theoretical and Computational of Wiimote Accelerometer and Gyroscopic Accelerometers are manufactured using a relatively new technology called MEMS Technology also known as MicroElectroMechanical System. In the image below you can see a micro machined MEMS three axis accelerometer under a microscope. The average human hair is about 80 micrometers in diameter and you can see that this accelerometer is roughly 200 micrometers wide or three hair widths. The four maze looking parts in the corners are actually springs and as the device is moved the centre part of the accelerometer moves, expanding and compressing these springs. Meanwhile, electricity is flowing through these springs and as the springs expands or compresses the spacing changes, this in turn changes the capacitance which is an electrical property that can then be detected and outputted on the wires you see coming out of the chip. The device is quite fragile so a micro machined cover is placed over the accelerometer. Wii-Remote-4.jpg figure Figure 1: This micromechanical structure is the core of a 3 axis MEMS accelerometer. Such an open microstructure is very delicate, susceptible to degradation by dust, water, and almost any physical contact. Special tooling must be used to dice and package the chip, and hermetic packaging is required to ensure long-term reliability. Accelerometers use to pointing, senses orientation, vibration and shock. Meanwhile, it can accurately sense three axes of acceleration: up and down, left and right, forward and backward. accelerometer02.jpg Photo 2: Motion or controller The hardware that most people do not realize that there is actually a small infrared camera on the end of the Wiimote. The camera is locate as shown in the picture below, Wii-Remote-5.jpg Photo 3: Sensor in Wiimote The sensor bar is really not a sensor but in fact two infrared LED lights. When you point the Wiimote at your TV the infrared sensitive camera picks up the lights and uses this data to determine where you are pointing the Wiimote, rather than using the accelerometers. The reason for this is because accelerometers are good at detecting motion in the X, Y, and Z directions but they cannot detect rotational acceleration (as when you rotate the remote to move the cursor around on the screen). In order to detect rotational accelerations you need what is called a gyroscope (also based on MEMS technology). Gyroscopes are devices that measures or maintain an orientation of an object using the principle of angular momentum. Unfortunately gyroscopes are pretty expensive so engineers at Nintendo came up with the sensor bar idea to reduce the price of the controllers to an affordable level. Fabrication of Wiimote The  Wii Remote  is the Wiis main input device. It is a wireless device, using standard bluetooth technology to communicate with the Wii. It is built around a  Broadcom BCM2042  bluetooth System-on-a-chip, and contains multiple peripherals that provide data to it, as well as an expansion port for external add-ons. C:Documents and SettingswangMy DocumentsDownloadsWiimote WiiBrew_files200px-Wii_Remote_Broadcom.jpg Broadcom BCM2042 The Wii remote uses the standard bluetooth HID protocol to communicate with the host, which is directly based upon the  USB HID  standard. As such, it will appear as a standard input device to any bluetooth host. However, the Wii Remote does not make use of the standard data types and HID descriptor, and only describes its report format length, leaving the actual content undefined, which makes it useless with standard HID drivers. The Wii Remote actually uses a fairly complex set of operations, transmitted through HID Output reports, and returns a number of different data packets through its Input reports, which contain the data from its peripherals. Memory and Registers The Wii Remote includes a built-in  EEPROM memory, part of which is accessible to the user to store that. This user part is used to store calibration constants, as well as the Mii Data. Additionally, many peripherals on the Wii Remote have  registers  which are accessible through a portion of the address space. EEPROM memory There is a 128kbit EEPROM chip in the Wii Remote. Parts of its contents include code for the built in microcontroller, and a generic section which can be freely read and written by the host. This section is 0x1700 bytes long, and part of this memory is used to store the  Mii Data. It can be accessed by reading or writing to addresses 0x0000-0x16FF in the Wii Remotes virtual memory space, in the actual EEPROM chip, the data is located at 0x0070-0x176F. C:Documents and SettingswangMy DocumentsDownloadsWiimote WiiBrew_files180px-Wii_Remote_Flash.jpg EEPROM chip The  BCM2042  microcontroller built into the Wii Remote includes a large 108kb on-chip ROM section for storing firmware. If the EEPROM chip really contains code for the BCM2042 then this was probably done to make firmware updates possible, so there might be a way of accessing the other parts of the EEPROM via bluetooth as well. Input Features The Wii Remote has two input features that are controlled directly by the broadcom chip, a  Three Axis Accelerometer  and 11  Buttons. Additionally, it has an  IR camera  with an object tracking processor, and an expansion port that allows for external input features such as those contained in the nunchuk and the classic controller. Accelerometer The Wii Remote includes a three axis linear accelerometer located on the top suface of the circuit board, slightly left of the large A button. The integrated circuit is the  ADXL330, manufactured by Analog Devices. This device is physically rated to measure accelerations over a range of at least +/- 3g with 10% sensitivity. Since the accelerometer is measures the force exerted by a set of small proof masses inside of it with respect to its enclosure, the accelerometer measures linear acceleration in a free fall frame of reference. If the Wii remote is in free fall, it will report zero acceleration. At rest, it will report an upward acceleration (+Z, when horizontal) equal to the acceleration due to gravity, g (approximately 9.8 m/s ²) but in the opposite direction. This fact can be used to derive tilt from the acceleration outputs when the Wii Remote is reasonably still. C:Documents and SettingswangMy DocumentsDownloadsWiimote WiiBrew_files200px-Wii-Remote-Accel.jpg ADXL330 Accelerometer Buttons The Wii Remote has 11 buttons on its front face, and one trigger style button on the back. Of these, the Power button is special and is treated differently by the Wii Remote. All the other buttons are independently accessible through a two byte bitmask which is transmitted first in most Input reports. A button will report a 1 bit if pressed or a 0 bit otherwise. IR Camera The Wii Remote includes a 12896 monochrome camera with built in image processing. The camera looks through an infrared pass filter in the remotes plastic casing. The cameras built in image processing is capable of tracking up to 4 moving objects, and these data are the only data available to the host. Raw pixel data is not available to the host, so the camera cannot be used to take a conventional picture. The built in processor uses 8x subpixel analysis to provide 1024768 resolutions for the tracked points. The sensor bar that comes with the Wii includes two IR LED clusters at each end, which are tracked by the Wii Remote to provide pointing information. The distance between the centers of the LED clusters is 20 cm . C:Documents and SettingswangMy DocumentsDownloadsWiimote WiiBrew_files200px-Wii-Remote-Camera.jpg 12896 monochrome camera Feedback Features The Wii Remote sports three feedback features which are  Player LEDs,  Rumble, and the  Speaker. Player LEDs There are four blue LEDs on the front face of the Wii remote. During discovery and before initialization, these LEDs blink at a fixed rate. The number of blinking LEDs is proportional to the battery voltage, indicating battery charge. During game play with the Wii, one LED is lit to indicate the player number assigned to the Wii remote. However, the LEDs are independently controllable by the host, and can be set to display any pattern. They can also be modulated at a moderately high speed, enabling some brightness control at the cost of a lot of bluetooth bandwidth. Sigma delta modulation works reasonably well for this. C:Documents and SettingswangMy DocumentsDownloadsWiimote WiiBrew_files200px-Wii-Remote-LEDs.jpg Wii Remote Player LEDs Speaker The Wii Remote has a small low-quality 21mm piezo-electric speaker, used for short sound effects during gameplay. The sound is streamed directly from the host, and the speaker has some adjustable parameters. The speaker is controlled by using three output reports, together with a section of the register address space of the Wii Remote. Rumble The Wii remote includes a rumble feature, which is implemented as a small motor attached to an off center weight. It will cause the controller to vibrate when activated. The rumble motor can be turned on or off through any of the output reports. Setting the LSB (bit 0) of the first byte of any output report will activate the rumble motor, and unsetting it will deactivate it. However, this will also have the side effect of turning off all LEDs. Since there is no output report that only affects the rumble motor, and all of them do affect it, an implementation might need to store both the rumble and LED values locally and use the same Output Report for both. Another possibility would be using the status request report (0x15). The rumble bit needs to be set properly with every single report sent, to avoid inadvertently turning the rumble motor off. C:Documents and SettingswangMy DocumentsDownloadsWiimote WiiBrew_files200px-Wii_Remote_Rumble.jpg Wii Remote Rumble Wii Mote Materials and Design Methodology One of the main features of Wii mote is its motion sensing capabilities, which allow the user to interact with and manipulate items on the screen via gesture recognition and pointing with the help of a few sensors materials which are optical sensors technology and MEMS sensors technology. By using MEMS Accelerometer, it able to provide three axis motion signal processing, the accelerometer is used to sense motion of the user in three dimensions of freedom, which are forward backward, left right, and up down, when the Wii mote is picked up and manipulated, it provides a quick element of interaction, sensing motion, depth and positioning dictated by the acceleration of the Wii-mote itself. Besides the accelerometer, there is another MEMS sensor used in Wii mote is the MEMS Gyroscope used to detect rotational accelerations which combined with accelerometer and result out highly accurate representation of the Wii mote in three dimension space, which allow real 1:1 three dimension control. A gyroscope is a basic inertial sensor, which can measure an external angular rate. The MEMS gyroscope is an inertial angular rate sensor fabricated using MEMS technology. When an external angular rate is applied to the MEMS gyroscope, the proof mass vibrating at resonant frequency is forced to vibrate in orthogonal direction due to the Coriolis force. The angular rate can be estimated by measuring the amplitude of the orthogonal oscillation. The Wii mote is a breakthrough design remote control unlike the traditional gamepad controllers of the previous consoles as Wii mote design for single handed remote controller. This was done to make motion sensitivity more intuitive, as a remote design is fitted perfectly for pointing, and in part to help the console appeal to a broader audience that includes non-gamers. The body of the Wii mote measures 148 mm (5.83 in) long, 36.2 mm (1.43 in) wide, and 30.8 mm (1.21 in) thick. The Wii mote model number is RVL-003, a reference to the project codename Revolution. The controller communicates wirelessly with the console via short range bluetooth radio, with which it is possible to operate up to four controllers as far as 10 meters away from the console. However, to utilize pointer functionality, the Wii mote must be used within five meters (approx. 16 ft) of the Sensor Bar. The controllers symmetrical design allows it to be used in either hand. Wii mote design used the Analog Devicess model ADXL330 MEMS accelerometer sensor in it, as Mr Genyo Takeda, Senior Managing Director/General Manager, Integrated Research Development Division, Nintendo Co., Ltd. Said We selected the ADXL330 because its accuracy, small size, and extremely low power consumption were critical to the Wii Consoles design objectives and key for a wireless controller that will revolutionize the gaming industry. Nintendo relied on their experience with Analog Devices iMEMS Motion Signal Processingà ¢Ã¢â‚¬Å¾Ã‚ ¢ technology. Mr Genyo Takeda also mention that For the industrys first mainstream game controller using MEMS acceleration sensors, we turned to Analog Devices, an industry leader whose acceleration sensors are used by Nintendo The ADXL330 three axis accelerometer sensors is a small, thin, low power, complete 3 axis accelerometer with signal conditioned voltage outputs, all on a single monolithic IC. The product measures acceleration with a minimum full scale range of  ±3g. It can measure the static acceleration of gravity in tilt sensing applications, as well as dynamic acceleration resulting from motion, shock, or vibration. The ADXL330 is available in a small, low profile, 4 mm ÃÆ'- 4 mm ÃÆ'- 1.45 mm, and 16 lead.16 pin 01.jpg untitled.bmp Figure 1 Functional Block Diagram of ADXL330 The ADXL330 provided three sense axes in a 4 mm ÃÆ'- 4 mm ÃÆ'- 1.45 mm LFCSP package. An X-ray of the ADXL330 package, which contains a single integrated chip, is presented in Figure 2. Figure 3 shows that the ADX330 MEMS sensor was fabricated as a single chip, with the MEMS structure in the centre of the die, beneath a hermetic cap, and the ASIC circuitry around the outside edge. The ASIC circuitry uses a single metal, single poly 3  µm BiCMOS process, while the MEMS is fabricated using three layers of polysilicon, with the top 4  µm thick poly 3 being used to form the MEMS structures, as shown in Figure 4. Figure 5 show the ADXL330 Die. http://www.memsindustrygroup.org/images/newsletter/Oct2009/fig1ADXL330_x-rays_side.jpg Figure 2 ADXL330 Package X-Ray http://www.memsindustrygroup.org/images/newsletter/Oct2009/fig3209_caps_tilt.jpghttp://www.memsindustrygroup.org/images/newsletter/Oct2009/fig21_overview.jpg Figure 3 Decapsulated ADXL330 Chip Figure 4 ADXL330 MEMS Structures DIE.jpg Figure 5 ADXL330 MEMS Die Wii mote design also used inven sense IDG-650 Integrated dual axis MEMS Gyroscope sensor to enhance its response accuracy.   The accelerometer is only capable of measuring movement velocity along the X, Y, and Z axis only linear acceleration without rotation. The problem is that acceleration due to gravity can easily be confused with linear motion when using the device. And though the accelerometer can track gravity, it cannot measure horizontal rotation. This results in a jittery representation of the interpreted data which, when combined with subtle hand movements, makes for an oft-inaccurate picture of what is going on with the remote. Gyroscopes, on the other hand, measure rotation directly. These sensors are very responsive and do not amplify hand jitter, but cannot respond to the linear movement that accelerometers specialize in. When a gyroscope and an accelerometer are combined, the pair of sensors affords the ability for highly accurate representation of the control device in three dimensional spaces.  Mr Genyo Takeda, General Manager of Nintendos Integrated research and development Division said Nintendo selected the IDG-650 for its ability to measure large dynamic motions, high shock resistance, and accuracy for sensing the fast moving arm and hand motions required to support exciting new game titles. The IDG-650 is the worlds first integrated dual axis MEMS rate gyroscope designed for high performance game controllers and A/V remote controllers which require wide dynamic range motion processing, high impact shock resistance and low cost. An innovative vibrating dual mass in plane sensing configuration senses the rate of rotation about the X and Y axis, resulting in a highly integrated dual axis gyro with guaranteed by design vibration rejection and high cross axis isolation. The IDG 650 also includes an integrated AutoZero feature for minimizing bias drift over temperature. D1650.jpg Figure 6 A diagram of the IDG-650, the InvenSense chip on Wii-mote Aspects of Accelerometer and Gyroscopic Accelerometer are utilized in the field of various engineering application such as automotive industry, robot system, electronics appliances and toys due to their small size, low prize and high performance. Meanwhile it can include a sensor to sense the movement and proof mass. The electric capacity type accelerometer can have an advantage in require less power and space and it have high sensitivity. Of course it also have it weakness which is they are affected by electromagnetic interference and parasitic of electromagnetic. Gyroscopic are use to control apparatus and systems. It can produce torque that will influences behavior of an object. One of the advantages is in connection with controlling the attitude of satellites or vehicles operating in outer space. However, there have a weakness it may encounter which is due to the presence of undesired counter-acting torques resulting when gyroscopic attempts to produce torque Process Integration Simulation What is process integration? Process Integration has the objective of the design and optimization of integrated chemical manufacturing systems.   Process Integration starts with the selection of a series of processing steps and there interconnection to form a manufacturing system to transform raw materials into desired products. Simulation  is the imitation of some real thing, state of affairs, or process. The act of simulating something generally entails representing certain key characteristics or behaviours of a selected physical or abstract system. Process Integration of NMEMS  Accelerometer MEMS technology and the drive for cost reductions continue to evolve. Examples of cost reduction include die size reduction, yield improvement, and integration. The accelerometer contains an interface IC and transducer die packaged in a Small Outline Integrated Circuit (SOIC) 16 lead package. The g-cell transducer is constructed using surface micromachining techniques. The signal conditioning of the accelerometer channel begins with a capacitance-to-voltage conversion followed by a 2 stage switched capacitor amplifier. The 2 stage amplifier has adjustable offset and gain trimming. The accelerometer device has a 4 pole, low-pass, switched capacitor Bessel filter with options for a cut-off frequency of 400 to 700 Hz. The output of the filter is amplified by the output stage, which buffers the signal to the external Vout pin and contains the temperature compensation for sensitivity. The EPROM trim state is valid from 4.4 to 5.5 V with 4.75 to 5.25 V considered the normal operation range for VDD. A self-test voltage can be applied to the electrostatic deflection plate in the transducer resulting in a known output. The product has several fault checks for low voltage detection (LVD), clock and/or bias monitoring, and a check of the stored even parity of the EPROM trim register. Process Integration of NMEMS Gyroscopic Companies like InvenSense of Santa Clara have devoted themselves entirely to fabricating dual-axis gyroscopes that integrate with handheld devices. InvenSense is working with their patented manufacturing system, to integrate two very low-cost X-axis and Y-axis MEMS gyroscopes  in order to not only simplify but also reduce costs associated with the production process typically needed for gyroscopes of any kind. Company leaders have transferred much of their production energy to a high-output MEMS foundry that can create thousands of MEMS gyroscope sensors alongside other essential consumer electronics devices, all on the surface of a single 6-inch silicon wafer. Their research and development teams are hard at work on continually shrinking the size of this wafer as well as integrating applications and functions performed by electronics hardware so that every day one device can be used to do the work of two, thereby taking up less space on the chip and reducing the eventual size of the end product. And as we all know, if theres anything consumers typically want out of their handheld electronics, it tends to be a consistently smaller and sleeker design that still delivers an increase in functionality. They can combine these gyroscopes on a single chip, making it easier for the main electronics manufacturer to then install the technology into their devices. A single wafer bonding process utilizes existing aluminium from standard CMOS to achieve a hermetic seal on thousands of devices while simultaneously providing hundreds of thousands of electrical interconnects between the MEMS sensing electrodes and CMOS electronics (see photo).http://invensense.com/images/technology_clip_image002_0004 This creates cost and performance advantages for InvenSense versus its competition. Alternative approaches are more costly and inefficient, including the addition of a silicon cap with a glass-frit seal, residual gas getters for vacuum reliability, hermetically sealed ceramic packages, and multi-chip assembly of the MEMS and CMOS at the package level. Furthermore, additional cost advantages are derived from the simple 6-mask bulk silicon Nasiri-Fabrication process, which enables high-speed calibration and electrically integrated MEMS system-level testing. Another key enabling technological advantage for InvenSense is its patented, out-of-plane resonating structures, which are the cornerstone of a vibrating, dual-mass, tuning fork design that surpasses the competition by its ability to serve the low-cost consumer electronics market. Vibratory mass gyros are based on the transfer of energy between the two resonating modes of a structure due to Coriolis acceleration, which arises in a rotating reference frame, and is proportional to the rate of rotation. Vibratory mass gyros generally contain a pair of vibrating masses that are driven to oscillation with equal magnitude and in opposite directions. When the gyro device is rotated, the Coriolis force creates an orthogonal vibration force proportional to the rate of rotation, which is measured using capacitive sensing techniques. http://invensense.com/images/process-flow.gif Conclusion The Nintendo Wii  have revolutionized the way we know gaming but now it seems they are taking the same to the next level. Now how about a mind controlled game that Nintendo is proposing?  T3 gives a little clue that all you have is a  headset accessory  that uses brainwaves to control characters and features immersing in ear headphones. So just imagine a streamlined Wii emote with just one button, which you point and press and rest your brain takes over. Though brain-wave technology has already become a reality with Emotive pioneering in game systems, but soon it seems Nintendo will come out with the first mind-controlled console on the market.futuristic nintendo wii 2010 Future Work Future work with the WiiMote will include methods for user control via the various inputs on the WiiMote. These inputs could be used to better define a fall and allow the user to put the device into sleep mode in order to conserve batteries while sleeping or resting in a stationary position and to ensure that their inactivity is not considered as a fall. Other devices will be explored for integration with the WiiMote to provide a more robust solution by monitoring additional parameters such as heart rate, voice or sound and etc. Additionally, the threshold values in the detection algorithm will be made dynamic or adaptive in order to be more effective for different subjects with different levels of mobility. Furthermore, the calibration routine will be automated by estimating the offset value during use.

Deborah Tannens Cant We Talk Essay examples -- Deborah Tannen Cant

Deborah Tannen's Can't We Talk Deborah Tannen’s case study entitled â€Å"Can’t We Talk?† is the most relevant reading that I have ever done for any class. It relates to a problem that every person regardless of age, race or sex, will have to face many times in his or her lifetime. The problem is that men and women communicate differently and these differences can often lead to conflict. This case study is very informative because it helps to clarify the thought process of each sex. That said this reading leaves the reader somewhat unfulfilled because Tannen does not offer a solution to the problem. In Tannen’s first section, status vs. support, Tannen states that women view talking as a way to receive support, whereas men are always trying to gain the upper hand while talking. Tannen and her husband had jobs in different cities. When people would comment on her situation Tannen would accept their support of her difficult situation. Her husband, on the other hand, would feel threatened and felt compelled to refuse their support and point out the good in the situation. Due to societal influences men are often expected to be tough and therefore they feel threatened more easily. Because they feel threatened more easily they tend to go on the offensive more during conversation. Women are expected to be more sensitive and therefore they seek support. The section entitled advice vs. understanding is very closely related to status vs. support. In this section a woman has a deformed breast, due to a previous bout with cancer, and expresses her distress to her husband. H er husband responds that she could have plastic surgery to correct the deformity. She became quite upset at the thought of another surgery. Because of t... ...roblems of inter sex communication. She does a superb job of pointing out how each sex reacts to each situation and why, but does not even propose a solution. Now that I have read this case study I feel as though I am prepared to offer a solution although I am not sure how viable it is. The recurring themes of Tannen’s case study are that men are expected to be tough and women are expected to seek support. These themes seem to be the root of the conflict between the sexes, so I would propose that each sex should do their best to break away from these expectations. Men should strive to be more open and less concerned about preserving a macho image whereas women should strive to be less dependent on the approval of others. While my proposed solution would not completely abolish miscommunication between the sexes, it would be a large step in the right direction.

Ethical Issues in Secured Communications Essay -- Communication Ethics

Ethical Issues in Secured Communications 1. Introduction The outstanding growth of network technologies in the past decade have contributed to millions of new applications and industries. Literally millions of companies around the world were created to serve this huge growth. Even though many of those companies did not survive until the present time, most of the applications did survive and they are still widely used among consumers of all ages, cultures, and backgrounds. Most of the widely used applications are not secured. I will define what is meant by a secured communication later in the paper. However, this paper is more concerned in the way people use these applications in terms of identity. Many applications allow users to participate in specific discussion groups or web activities as anonymous. Anonymity might not be a problem in open chatting rooms for example, but what about banking applications or email or even instant messaging. Email and instant messaging software are free to use and provided by respective companies such as Microsoft and Yahoo. Those services do not require a real identity to be used and many people use these services as anonymous. The opposite of being anonymous is to be verified, and in order for someone to be verified on the internet, he/she has to be authenticated. Authentication ensures that the person using a specific application is whomever he/she claims to be. This paper will look in detail on how authentication can be achieved on the web and why it is necessary. Then I will focus on the notion of anonymity and identity. Then we will see who supports anonymity on the web and why. Then we will see who stands against it and why. A controversial example will be given and ... ... [2] 2000 B.C. Intell. Prop. & Tech. F. 041901 - Herman T. Tavani, â€Å"Privacy and the Internet† [3] 1999 B.C. Intell. Prop. & Tech. F. 060506 - Dr. Ronald J. Kizior, â€Å"Lurking on the Internet† [4] 1999 B.C. Intell. Prop. & Tech. F. 060507 - Adam White Scoville, â€Å"Text is Self: The Merger of Property and Identity† [5] W. Stallings, "Cryptography and Network Security: Principles and Practice", Prentice Hall, 2002, Ch. 14 [6] E. Shaefer, "MATH 178/196 class notes", Santa Clara University, Computer Science and Mathematics department [7] http://www.penet.fi/press-english.html [8] http://legacy.eos.ncsu.edu/eos/info/computer_ethics/privacy/anonymity/ [9] http://www.niksula.cs.hut.fi/~eklund/Opinnot/netsec.html [10] N. Ling," Data Compression 1 class notes", Santa Clara University, Computer Engineering Department [11] Anonymity on the web FAQ

The Benefits of a Vegetarian Diet Essay -- Health Nutrition Diet Exerc

The Advantages of a Vegetarian Diet Having a healthy dietary method can reduce the chances of receiving many health diseases. These health diseases include obesity, heart disease, and cancer. By consuming certain foods and nutrients in one’s diet the risk factors for these health diseases can be reduced. A healthy dietary method that is beneficial to reducing and/or improving these health diseases is the vegetarian diet. The vegetarian diet follows a dietary pattern that is characterized by the consumption of plant-like foods and the avoidance of flesh foods (meat, poultry, and fish). The foods in this diet provide the body with many essential nutrients. This is why many health benefits have been associated with the vegetarian diet. This dietary method has been linked to reducing the causes of obesity, heart disease, and cancer. With the vegetarian diet the chances of becoming obese are lowered. Obesity is one of the most common chronic diseases. According to the Center for Chronic Disease Prevention every one in three Americans are considered to be obese. An individual is considered obese if they have a Body Mass Index (BMI) level of thirty or greater. The BMI level measures one’s body weight while taking into consideration height. Obesity is a condition of having excess body fat. Due to vegetarians consuming less fat in their diet, body fat, and BMI levels, is generally lower. This implies that the chances for becoming obese will be decreased. Consuming the foods in the vegetarian diet is what leads an individual to have a lower BMI level. This is because less fat and fatty acids are being consumed. There is also a high amount of fiber in the vegetarian diet. Fiber is an essential nutrient and can cause... ...sterol and fats and high levels of phytochemicals. The vegetarian diet is one that provides the body with many essential nutrients. These nutrients include fiber, antioxidants, and phytochemicals. All of these nutrients aid in providing the body with the minerals that can help to prevent health diseases. As can be seen with the vegetarian diet there are many health benefits that can prevent, or be treatment for, health diseases. According to the American Dietetic Association the vegetarian diet is healthy and recommended for obtaining the nutrients needed for better health. A vegetarian diet is low in cholesterol and fatty acids and these are the factors that contribute to many health diseases. The nutrients that the vegetarian diet contains are beneficial and reduce the chances of becoming obese, getting heart disease, and being diagnosed with cancer.

Indonesian Culture Essay

Praise and gratitude I prayed to Almighty God for the implementation of events on this day well. I also says thank you for your time and opportunity that has been in invite In this speech I want to convey about the importance of creativity in preserving the culture of Indonesia. As we know, the Indonesian culture stretched from Sabang to Marauke. Having dozens of cultural heritage that is rich in art. Many nations are amazed and want to claim the Indonesian culture as the culture of their nation. Therefore, it is then we as the younger generation is very good if we realize that culture is an irreplaceable treasure. Culture can not be created with ease, especially with a short time. It has a lot of effort to preserve the culture of Indonesia, but these measures were not the maximum. One of the legendary Indonesian culture is batik. Batik is one of the culture that has worldwide and at times lately, batik started getting attention from the younger generation. Batik day is a day where all parties were invited to use the batik. This is very good for the younger generation and continuity of batik culture itself. Creativity will flourish on its own batik with the number of requests. Modern fashion and in accordance with the age would make batik as a means of creativity for young designers. Make a spear batik fashion formal, semi-formal and informal. Devise an original batik fashion is very trendy but if the wear by every level of generation. Besides batik, there are also other fabrics that are not less beautiful like songket, ulos cloth and so forth. It is time we as a younger generation of cultivating the culture without losing its originality. Make batik as one of the fashion icons of cool and interesting to young people. Besides batik, Indonesian culture most often in the interest of the dance area. Indonesian dance is no less exotic and graceful in compare with other countries. Lots of foreign tourists coming to Indonesia just to see the original dance Indonesia. Have you ever witnessed a cultural festival or to welcome important guests who came to Indonesia. Art music and dance in performing very unusual. In my opinion the area of ​​dance should be introduced among the students and the students so that the scene of the contest are no less interesting with cheerleading competition. Padukanlah regional dance with modern dance, as one of the concepts of dance in one of the most popular events in Indonesia. Hilangkanlah connotation that the dance area is not slang. Berkreasilah, and teach local dances native to Indonesia as one of the dances are in the interest of the subject. Besides creativity, promotion factors also play an important role. Promote their Indonesian Arts to foreign countries with interesting ideas and unique. Thus Indonesian Arts gained international recognition and is not easy to duplicate. Do not ever get bored in the creative, cultural lestarikanlah Indonesia, quicken your identity as bangssa Indonesia. A few of my speech. Thank you for your attention.

How To Be A Successful Overseas Filipino Worker Essay

How does an 18 year old International Relations student define success? I would probably define success as the attainment of happiness, but I turn to my great friends Merriam and Webster for a more credible meaning. According to the Merriam-Webster Dictionary, success is a state where in a person attain a favorable or desired outcome; it may also equate to the attainment of wealth, favor, or eminence. In this assignment, we were tasked to write and research on â€Å"How To Be A Successful OFW†. We have heard different stories about our Overseas Filipino Workers, some of them are inspiring, but unfortunately some of them are tragic. In this paper, I would discuss ways on how an aspiring OFW be as successful and happy as the other Overseas Filipinos are, and how can their stories be as inspiring as the few we always hear in our neighborhood, family gatherings, sometimes even the local news! First, is to be a legal and registered OFW. Being an Overseas Filipino Worker is never an easy job, they work far from their families, a lot of them encounter ‘culture shock’, most of them feel isolated, and a handful gets into sticky situations. To be a successful OFW does not require them to do everything alone. The Philippine government will be having their backs, all throughout the duration of their stay abroad. As the whole world knows, there are tons of foreign employers who hire Filipinos for their dedicated work ethics and good english skills. This resulted to a diaspora of our OFWs in the world; and because of this, the government is doing their job to ensure that the safety, rights and welfare of these Filipinos abroad are protected. In order for them to do this more effectively and smoothly, all OFWs must undergo processes before leaving the country. Foreign companies are usually affiliated with private agencies. These agencies should be licensed and accredited by POEA or the Philippine Overseas Employment Administration; this accreditation would allow POEA to monitor and to ensure the safety of our OFWs. In cases of name hiring, where in a foreign company hires an OFW directly, a final step after getting their visa and working permit, is necessary for them to be called â€Å"modern heroes†. While processing their papers, aspiring OFWs would undergo a verification and evaluation process, and they are required to attend a Pre-Departure Orientation Seminar. A PDOS is a seminar that allows aspiring OFWs to deepen their knowledge about their host country, it’s culture, language and the life they are about to encounter. Another government agency that would surely help an OFW is the OWWA or the Overseas Worker’s Welfare Administration. Being an OWWA member has its perks, and the $25 membership fee is worth it; because all registered members can avail the many OWWA services that range from health care, disability and death benefits, scholarships and financial assistance for education and training, workers assistance and on-site services, social services and family welfare assistance. Also, PhilHealth – a government owned health insurance – is another government agency that our OFWs would want to be a member of; it provides an OFW and his dependent health benefits in case of illness or injury that requires hospitalization. Meanwhile, OWWA contributions differs from PhilHealth membership because it is the life insurance of an OFW while working overseas. OWWA, is also an agency that is tasked to protect the welfare of our overseas Filipinos, and in line with this they give constant reminders to our OFWs for them to avoid trouble abroad. The second way to be a successful OFW, is to follow government regulations and reminders to ensure your own safety. Nothing beats a safe and happy person to start the path of success. The Overseas Worker’s Welfare Administration constantly reminds our OFW to do the following things when they are abroad: OWWA advices our OFWs to learn and understand the host country’s language; for them to respect the culture, traditions, and practices of the host country. To follow their work contract; abide by laws, rules, and regulations of their host country. They also advice our ‘modern heroes’ to not carry, use, or sell drugs, substances, compounds and chemicals classified as illegal in the host country; they should not accept any hand-carried package from anyone unless they are sure that what is inside the package is considered safe. Many people have been arrested and jailed for carrying firearms and drugs without their knowledge. OWWA also recognize that OFWs must not engage in activities which are considered illegal in their host country (gambling/lotto, liquor/alcohol use, cybersex, possession, and/or sale of pirated video materials and/or obscene materials/articles); OFWs must not lend their laptops to friends and acquaintances who may use them for illegal purposes. The agency also advices OFWs to not live beyond their means and to avoid falling into a debt trap. They must resist to believe in get-rich-quick scams. Examples of these are text messages that you have won in an electronic lottery, e-mails offering to transfer huge amount of money to your bank account. Third, is for them to find a proper support group. With their family and friends thousands of miles away, loneliness will definitely creep in. They might also get a nagging feeling that’ll tell them to pack their bags and head back home. Fortunately, this is the age of the Global Filipino. OFWs may run a search on Filipino organizations that are present in their new city. The best way to build relationships is to go out and make friends with the people in your community. They can ease the I-want-to-go-home pangs by keeping their family updated. It is crucial to be open to your family by telling them what is happening to you, this might give them an idea on how they can support and inspire you in their own little ways. The internet can provide our OFWs with free tools to communicate with their love ones for free. The fourth way to be a successful OFW is to know where to put your profit. Figuring out a savings plan is already quite a challenge for the overseas Filipino worker who prioritizes sending money for household needs, children’s education expenses and debt payments. Although there is no â€Å"one size fits all† investment option that is applicable to everyone, every Filipino working abroad should save and invest their hard earn money. Unfortunately, according to the 2012 Q1 Consumer Expectations Survey (CES) conducted by the Bangko Sentral ng Pilipinas (BSP), investing earnings may not be a priority for OFWs for now, as it reflects that only 8.5% of OFW households allocate money for investment. For our OFWs to maintain their hard earned wealth, they should always assess their income. OFWs should only invest in something if they have carefully planned and checked if they can afford it. Owning a property has so many advantages that many websites advices our OFWs to invest in properties. Its advantages includes the following; you can call it as your own, it has sentimental value especially it’s the first property the OFW bought. Also its value appreciates over time. They should also avoid spending on expensive items and luxuries. Buying material things such as expensive a watches or a brand new car, things you couldn’t afford before, is not advisable. There are stories that some Overseas Filipino Workers tend to be impulsive buyers due to the increase in income. OFWs sometimes ignore important things such as investing on income generating assets like bonds and government securities, which are absolutely important things to acquire for investment purposes. They must learn how to spend wisely. It is unavoidable to spend on unnecessary things but OFWs must try to control themselves when faced with that situation. They should always think of the main goal of why they need to work abroad in the first place and live miles away from your loved ones. They should also send an appropriate amount allowance to their family. Try not to give extra money to them. This way, they are forced to organize their expenses and make them prioritize, more importantly teach them how to fish and not just keep on giving them the fish so to speak. To sum it all up, this paper presents four ways on how to be a successful OFW. This includes that you go through the legal processes in which OFWs are required to undergo before leaving the country, this is very important for the government because it means that they can do their job of monitoring and protecting the welfare and rights of our OFWs smoothly. The second way is to follow simple rules or reminders given by the government. This is to ensure the safety of our OFWs in their host country, because there are a handful of OFWs getting in trouble abroad because they did illegal things like drug smuggling. Not only will it cause big trouble for yourself if you happen to be caught doing illegal things, but our OFWs must always remember that the whole country’s name is with them. The third point is to find a support group, being away from everyone you know might cause sadness, and oftentimes, depression; the diaspora of Filipinos all over the world may help solve this problem . Our OFWs abroad may run a search on the internet of the Filipino communities or organizations near his/her city, they may also utilize the internet to contact their families at home. The fourth point is to learn how to save money. There are a lot of OFWs who can’t make money last in their hands. Our OFWs should always keep in mind and in their hearts why they need to go abroad, and that is to raise themselves out of poverty, or in some cases make life comfortable for their families at home. In this paper, I classified success as the attainment of happiness, and I believe that these ways might help them with their pursuit of happiness. Indeed, being an OFW itself is a tough job, and being a successful one is a tougher task; but nothing is impossible if you set your heart and mind on it.

Quitting is not an option Essay

Quitting Is Not An Option As a little girl I always dreamt of becoming my own boss at a young age. The thought of following other people rules bothered me; I did know that in order to get where I wanted to be in life I had to start somewhere. So I told myself that after high school I had to go to college, and work and save. I decide to pursue my degree’s in Business Management and Accounting, because, I enjoy using money, working with others, helping people solve their money issues and helping them getting back on the right the track, as well as making people happy. I see it as if I have the knowledge and the education of what I’m doing, I don’t have to worry about anyone using me or stealing from me; I’ll be able to take care of my own finances. Having a B.A. in Business Management will impact my life in a positive way, by giving me a hands up in my dreams of becoming my own boss at an young age, as well as living my life comfortably. Due to my dreams in life, and where I want to be I chose not to give up even when things are stressful at times. Giving up on my educational goals is not an option because, I know that if I don’t have a degree, my life will not go anywhere, and I will just work at dead-end jobs. Not only do I want to want to go college and get a B.A. but I want to get excellent grades, and become an honor student. I’m committed to sticking with my degree and working with Monroe College to help me succeed and graduate. Having a lot of money, and time invested in my success, I can’t allow quitting to be an option. Looking forward to having a great experience and continue to grow in my career while attending Monroe College. Having great support from my professors, when struggling with an assignment, I feel I should be able to email or talk on the phone with them without feeling embarrassed. If i found out that my future self was trying to quit due to an stressful situation, I will let her know that life gets hard but giving up makes it even harder, and if you give up you will be stuck living life struggling, and living pay check to pay check with no relief to the stress. Living and learning is part of life, but quitting won’t allow you to learn or live the  life that you want for yourself and your future family.